15+yearscraftingproducts,brands,andexperiences.
Back in 2004, I was turning Photoshop layouts into HTML for gaming communities. The tools have changed, but the instinct to shape things hasn't.
I've spent the past two decades following it. Freelancing, co-founding a studio, doing UX work for Google at MediaMonks. At The Office Service I spent five years designing enterprise platforms used daily by teams at ASML, KPN, and ING. Complex tools that needed to feel simple. Most recently at TrucksNL, I defined and shipped a new product from scratch, working across design, brand, and engineering.
Every product begins with a promise: something small, true, and repeatable. The work is about uncovering that promise and sharpening it into a lens through which every decision becomes clear.
I care about the details people feel but don't notice. Typography, spacing, motion, the small decisions that separate something that works from something that feels right. I also write production front-ends, which means I stay close to engineering and what I design actually ships as intended.
Give me a hard problem, a cross-functional team, and room to move fast, and I'll figure it out.
We're a good fit if…
You need someone who sees the whole picture.
Your best problems are still unshaped.
You move fast and want design to keep up.
You want ownership, not just output.
Experiences
Agencies, startups, and everything between.
- 2023 — 2025
Design Engineer
TrucksNL · Wijchen
Defined and shipped a new platform from scratch, 6 modules in under two years. Ran discovery to scope what to build, prototyped key flows to validate direction, then designed the full interface and brand identity. Built the production component system in Vue/Nuxt, closing the gap between design and engineering. Presented product direction to stakeholders throughout.
- 2018 — 2023
Product Designer
The Office Service · Amsterdam
Led product and brand design for an enterprise platform used daily by teams at ASML, KPN, and ING. Identified the brand was positioned as a commodity and led the repositioning around "the hour" as a defensible market position. Designed the full interface, created detailed specs for engineering, and took on front-end development to ensure what shipped matched what was designed. Grew the product from barebones tool to full enterprise solution over five years.
- 2004 — 2018
Digital Designer
Freelance
Designed and developed websites for small businesses end-to-end. Branding, interface design, prototyping, front-end code, and delivery. Ran client communication, scoping, and art direction independently.
- 2014
User Experience Designer
MediaMonks · Hilversum
Contributed to UX for Google and Michelin in a fast-paced agency environment. Led a conceptual redesign of an internal tool: conducted user interviews, mapped workflows, identified twelve opportunities, and presented findings to stakeholders. Joined as intern, offered full-time role.
- 2012 — 2015
Digital Designer
Threefold · Arnhem
Co-founded a digital studio. Led design direction across all projects, working directly with clients to translate business needs into visual experiences. Owned the full process: concept, design, prototyping, and delivery.
- 2011 — 2012
Product Designer
TWIMP · Arnhem
Shaped the brand identity and interface of a SaaS platform for task and project management. Worked closely with developers on product direction and design specs. My first full product beyond marketing websites — joined as intern, transitioned into a full role.
Side Projects
Built because it didn't exist yet.
- 2026
Kami
iOS app, BetaA native iOS app for controlling your smart home, built with SwiftUI and Home Assistant. Apple Home is missing features I wanted, so I built them. Insights cards that visualize sensor history at a glance. Live Activities that tell you when the washer is done or the robot vacuum finishes. And Adaptive Home, the core feature: the app knows where you are in the house and adjusts the UI around it. Your current room moves to the top. Camera feeds surface when you're away. Announcements route to the right speaker. Home automation becomes a different thing when it knows where everyone is. Beta ready, used daily.
- 2026
PaperView
M5Stack Paper S3, BetaAn extension of Kami's design language onto e-paper hardware. A mountable e-ink display (M5Stack Paper S3) that becomes part of the home instead of sitting on top of it. Clean, minimal, with the most common actions always a swipe away. Mount it on a wall or carry it between rooms. In remote mode, it adapts to whatever room you're in.
Education
Where instinct met method.
- 2009 — 2014
BSc in Communication & Multimedia Design
HAN University of Applied SciencesDesign degree focused on digital interaction, visual communication, and creative problem-solving. Projects ranged from rich internet applications to ambient intelligence exploration, including a digital media project that earned the Innovation Award.
- 2005 — 2009
Diploma in Multimedia Design
ROC NijmegenDesign program across digital and print media. Logos, videos, websites, apps, posters, brochures. Where I learned visual design fundamentals and found my own style.
Recognition
Proof in the work.
- 2013
Innovation Award
HAN University of Applied SciencesAwarded for Arena, a personal growth platform that combined psychology, storytelling, and gamification. Users were assigned a personality type and guided through a challenge-based journey inspired by the Hero's Journey. Faculty praised it as a "forward-thinking contribution to societal impact" for translating complex psychological concepts into an intuitive, accessible experience.
- 2012
Best Game Concept
HAN University of Applied SciencesAwarded for Helix, a tension-driven survival game inspired by Battle Royale. Before the battle royale genre existed, Helix introduced mechanics now central to the format; shrinking safe zones, last-player-standing gameplay, and environmental pressure. The concept won and moved into development, where I led the design from vision to production.
